Those listening to classical music were more likely to pay more for high-end luxury products like jewelry and cologne. Study participants listening to country music were more likely to pay higher prices for practical products such as office supplies and basic toiletries.
Playing slow music causes customers to slow down their own movements, leading them to spend more time in the store and buy more items.There’s a reason for this: study after study has shown that music can influence the buying habits of listeners, and different types of music may have different effects. You’re likely hearing the soft, tinkling sounds of a non-obtrusive soundtrack playing away in the background. Whether you’re picking out some produce in the grocery store, browsing the shoe selection in a department store, or waiting on hold with your favorite mail order company, Here is a look at why music matters and how you can incorporate your favorite tracks –and maybe a few of mine, too into your next in-person photography sales appointment. There are countless lists full of recommended photography sales techniques floating around the internet, but no one seems to address the incredible potential of a great sales-boosting soundtrack. Part of learning how to grow your photography business is working on your in-person sales.Įverything from lighting to language to the location of your in-person ordering appointment can influence how much your clients ultimately decide to invest, but did you know that music can play an important role in your presentation, too?
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